Sriwijaya Group continue to re-define their commercial focus into the professional market by creating a specialized team to handle the Indonesian connected lighting segment.

"While the move was previously thought to be risky, growing demands and the need of future-ready products has become a priority to ensure our trading activities will remain commercially plausible in many years to come." said Adie Edwinarto, the General Manager of Sriwijaya Group.

Sriwijaya Group marked their 46th year of distribution partnership with Signify Indonesia (Philips Lighting) in 2019, with focus on the consumer trade retail market which later expanded into the professional trade market.